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Google Translate is a useful tool for on-the-spot translations when you’re away on vacation or stuck on the phrasing of a question in French class.

In today’s ever-evolving economy, eCommerce continues to gain strength and popularity. In fact, eCommerce saw its best year ever in 2018—and is predicted to keep growing rapidly.

These days, almost every business or brand has developed an online presence. If you want your products or services to sell, you need to optimize your digital marketing or risk falling behind your competitors.

One of the ways companies improve their visibility is through language translation. As English is not everyone’s language of choice, having additional languages for your website or content helps you reach that local market.

In the 1920s, Coca-Cola got off on the wrong foot when launching its product in China. The company printed thousands of signs calling itself "Ke-kou-ke-la," not realizing that the phrase means "bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect.

If you own a local business, you focus on more than just having an excellent digital presence.

Of almost eight billion people on the planet, less than 6 percent of them are native English speakers. The fact is that most people are speaking a different language.

Whether you’ve got a blog that caters to readers from different countries or a business with foreign clients, you likely find yourself in need of translations from time to time.

With the average company now spending around $75,000 a year on digital marketing, it’s vital to make sure that every penny counts. When putting together global marketing strategies, there are lots of mistakes to be made. If you’re well prepared, you can ensure that you get the most out of global...

87% of U.S. companies agree that international expansion is necessary for long-term growth. Our digital age has made it increasingly possible to do business on a global scale.