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In the 1920s, Coca-Cola got off on the wrong foot when launching its product in China. The company printed thousands of signs calling itself "Ke-kou-ke-la," not realizing that the phrase means "bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect.

In 2015, the Census Bureau reported that the United States was home to 63.2 million non-English speaking residents, and those areas, such as the Bronx and Miami, actually have a higher percentage of people who do not speak English. These numbers hold major significance for many business owners as...

Because companies have unique brand voices, it’s common for there to be similarities in their messaging in the form of recurring statements or phrases.

One in five US residents speaks a foreign language at home, and the percentage keeps growing. Translation has become a very important necessity in our day-to-day interactions and is an essential communication tool between businesses, companies, customers, and countries. Historically, a translation...

Translation memory technology has been around for quite some time now, but we still run into clients who are not quite sure how translation memory (TM for short) benefits them as a buyer of translation services.