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Translation plays a significant role as a growth strategy for any business regardless of its size and the industry it operates. It can have a great impact on the quality of the product or service offered as well as on the relationship between the brand and the customer.

Doing business on an international stage involves understanding the importance of culture and language.

Hotels are considered havens for guests who are tired from their travels. All they want is to arrive at their hotel, and with little to no issues, go straight to their rooms and relax. But what if no one in the hotel speaks their language? Weary from travel, the last thing they need is the...

On a recent trip to Disney’s Animal Kingdom in Orlando, I noticed that most of the signage in the Asia area of the park was translated. However, some signs were left in English, with their original lexicon left intact. Disney is famous for thinking of every last detail in its parks, but I was...