Last year presented significant challenges to marketers and the ability to open new revenue funnels. A translated website provides opportunities for companies to open new markets. In this webinar, you’ll learn about impactful strategies to promote sound development and translation practices to drive more conversions and more revenue. Shanteé Hope, Vice President of Web & Digital Experience at Walker Sands, and Peter Argondizzo, Founder at Argo Translation, will guide you through how to expand into new markets by translating your website and covering key topics that will prepare you to develop a high-performing multilingual website, including:
- CMS Selection and workflow
- Choosing your domain name
- Proper traffic routing and performance
- International SEO
- Multilingual search
- Using analytics to your advantage
- Translation workflow
